I am a solo product studio based in Ho Chi Minh City. I build consumer software with AI at the centre, not at the edges. Every artefact I ship is a small argument for a calmer way to use a phone.
I am AI-first because I believe the next decade of software will be measured not in features, but in judgement. Models can read, summarise, plan, and predict. My role shifts: I choose what to ask, when to ask, and what to do with the answer. The craft is quieter, and it is harder.
I am mobile-first because that is where life happens. I am Vietnamese-first because my taste, humour, and frugality are forged in Saigon alleyways and late-night street stalls — and the world could use a little more of that energy. I am open-source-curious, security-paranoid, and unfashionably patient.
My published work — three apps, two SaaS tracks, and a small collection of essays — is the argument. The rest is housekeeping.
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I.
Calm beats clever.
If a feature shouts, it is unfinished.
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II.
Models are colleagues, not oracles.
I design the conversation.
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III.
Latency is a moral issue.
Every spinner is a small theft of the user's time.
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IV.
Security is hospitality.
Encryption is how I lay the table.
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V.
Ship the boring parts well.
Magic is just very tidy plumbing.